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Dental Marketing Companies and Consulting Services for The Dental Professional

Dental marketing is a very broad term.  There are many means to generate new patient flow.  Everything from in office referrals generated through your patient base to direct marketing methods such as direct mail pieces, dental postcards, magazine advertising, yellow pages, radio and television.

There are many different dental marketing options available to dentists.  Before you choose a path you need to understand what type of dental practice you want to build. Dental marketing strategies differ depending on the scenario, below are just a few that you may relate to.

1. You have a dental practice that does lots of hygiene and have recall patients coming in for basic general dentistry needs.  You want to transition into a fee for service practice that focuses almost entirely on cosmetic dentistry: porcelain veneers, impants, teeth whitening etc.

2.  You are brand new and have personally financed your practice or have taken out dental practice loans and need ne wpatients in the door. 

3.  You have a insurance based hygiene practice that does very well but you want to open a second boutique style dental practice that is going to exclusively focus on the cosmetic patient.

4. You have a very successful cosmetic dentistry practice and would like to expand and create new dental marketing channels for new patient acquisition.

Dental marketing for cosmetic dentists requires specilization and when deciding on using a dental marketing service the company offering the service should have a long list of happy clients that are generating the type of business you want.  Another factor to look at is the exclusivity.  The last thing you want is a dental marketing firm that is helping you also working with your biggest competitor.  So beware of marketing companies that sell there services to any dentist willing to pay.  In the long run your better off finding a boutique firm that provides a higher level of service and charges more for the exclusivity, just make sure that they have a good track record.

Internet dental marketing companies are a dime a dozen these days and for someone who is not internet saavy it can be difficult to understand the difference between companies because the services all sound the same on paper.  Anyone can talk a big game when it comes to to net, its a big difference between delivering and talking about delivering.  Make sure there are happy dentists.

The biggest downfall to most practices is the ability to handle an inquiry properly.  You can have all the dental leads in the world coming to you through email and the phone and if the front office staff handling the call isn't well trained and experience you could be wasting thousands of dollars.  This knowledge comes from dental marketing experience.  The same traffic and leads that goes to one practice can produce 10X the result and it all comes down to the initial handling of the inquiry and the treatment presentation. 

Times are great right now for the dental profession.  If you would like an Internet dental marketing consultation contact Jamie at 1-866-782-1753

Listings
  • American Dental Company: The Dentistry Marketing Professionals - Advancing the state of the art in dentistry marketing with innovative and cost-effective direct marketing strategies including: direct mail, email marketing, website design and promotion, telemarketing, and more. New clients receive a complimentary one-h
  • Athena Marketing - Dental marketing consulting and design as unique as you are.
  • Blatchford Seminars - Mixing staff seminars, local study groups and individualized coaching, Dr.``Blatchford and his team of assistant coaches produce results with our unique 19-month program.
  • ConnectCard - An "interactive" Patient Education CD-ROM that we personalized to your office and is guaranteed to generate more patient referrals.
  • DDS4U-The Internet Source For Finding A Dentist - Building and marketing dental practice web sites. Let us show you how a web site will bring patients into your office.
  • Dental Marketing & Advertising - From Start-ups to established practices, DM&A has been helping dentists add to their patient flow for over eleven years.
  • Dental Trade Databases - Databases having to do with the dental trade. Includes professionals home and work contact info, email addresses, suppliers and much more
  • DentaPro - Practice evaluation and management solutions on the doctor level.
  • Easy Greet Cards
  • Flippies - Custom Flip Books - Custom Flip Books that "Put Your Brand in Action" with a Flip-of-a-Thumb.
  • Jaypee - Applying innovations
  • New Patients, Inc. - Advertising agency for dentists
  • Odontomarketing - Dental Marketing. Online magazine
  • Practice Marketing Package - Build your practice with quality cosmetic cases using our complete - and completely affordable - marketing program. Interactive CD-ROM presentation drives traffic to your website, and gives you measurable results!
  • Precision Marketing & Client Communications - Providers of educational and entertaining custom dental practice newsletters (and related services) since 1988.
  • smileworks.com - A dental marketing and referral site that matches dentists and patients online. The site also includes an extensive patient education section.
  • The Agency - Provides full-service orthodontic practice marketing solutions and materials to orthodontists such as logo design, brochures, patient forms, office collateral, clinical materials and website design.
  • Zimmer Dental Inc. - Proven to grow dental implant practices, the Peer Practicum program offers you practice growth through new business and clinical technologies, combined with time-tested treatment planning procedures.
Saturday, May 17, 2008